Episode 37: Starting a business in midlife with Colleen Kochannek
An interview with midlife entrepreneur coach Colleen Kochannek on how to start a business in midlife and beyond. Colleen also very bravely opens up about coping with becoming a widow at 50.
We talk about:
- Moving on from redundancy
- Insidious ageism in the workplace
- The difficulty of finding work in midlife and beyond
- Starting a business instead of getting a new job
- Older women make great entrepreneurs
- The skills we have that make us great business creators
- Identifying your unique skills – many that have come with age
- Not being afraid of technology
- Not making those digital dinosaur excuses
- Being a digital immigrant
- The joy of working out how to do something technical
- How working online can actually be reasonably easy nowadays
- The many places online where you can find affordable help
- Focus on your own zone of genius – hire out the rest
- Working out what your business could be when you have no idea
- Looking at the things you love, are good at and what people ask you to do
- Working out what you do not want to do
- Valuing home-maker skills as much as any others
- The first steps to building an online business
- The importance of validating your idea
- Testing out your idea on Facebook
- Building an email list of potential customers
- Working out what your minimal viable product is
- Learning about freebies/ optins
- Becoming a widow at 50
- Coping with losing your husband
- Finding a reason to look forward and creating a new life
- Taking responsibility for your domestic affairs
- How creating her business helped
- Colleen cope with grief
- Adapting to life being single
And lots more!
Click here to read a summary transcription of this podcast episode.
Find out more about Colleen:
Website: www.scrappyfrontier.com
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