Susan Dabbar is the founder and editor-in-chief of PROVOKEDmagazine – a bold, unapologetic digital magazine for women 50+, challenging and redefining how older women are seen, heard and represented.
Susan’s career has been shaped by fearless pivots. She began as a naval architect designing nuclear submarines, went on to shape brand strategy at companies including Disney and Nestlé, played professional poker, worked as an international education consultant – and then, in her 60s, launched a media platform because she couldn’t find content that truly respected women’s intelligence and lived experience.
We talk about:
- Why Susan launched Provoked after retiring – and why she wasn’t finished yet
- The cultural gap in media for women over 50 (and why “Good Housekeeping” still exists)
- Designing nuclear submarines – and knowing when it’s time to walk away
- What poker taught Susan about patience, power and underestimation
- The myth of “passion” and why it can hold women back
- How women learn to stop performing and start making space for themselves
- The rise of the “I don’t give a f***” woman – and why it matters
- Female friendship as an underestimated source of power
- The coming wealth transfer – and what it could mean when money lands in women’s hands
- Why AI risks reinforcing ageism and sexism if women don’t shape it
- Building something meaningful in your 60s – and aiming high without apology
And more.
Susan’s website: PROVOKEDmagazine.com
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